This infographic motion piece was created for SEO GO to explain the purpose of SEO to consumers. A whopping 94% of consumers search the internet before buying a new product or service. SEO or Search Engine Optimization helps people visit websites at the top of these lists. If your website is not at the top of the list, studies show that your business will never reach your consumers. The infographic utilizes flat graphic elements, simple geometry, as well as animated charts to convey relevant information to the viewer. Bold fonts were chosen for the kinetic typography to keep the viewer watching in anticipation. The end result is a compact engaging lesson in the importance of SEO and why your business of service needs SEO Go to help grow their companies.